Why Is Nike the Biggest Training Shoe Company in the World

Athletic shoes have become a basic part just about everyone s wardrobes. This is due to both the increasing numbers of people exercising and the trend towards casual apparel. One of the most popular brands in the world is Nike. Competition is strong at all levels within the industry, especially among the leaders. However, Nike has successfully differentiated from these competitors. This essay will concentrate on what makes Nike shoes standing out from the rest. Starting from making running shoes, Nike had branched out rapidly into an assortment of other sports as well as leisure markets. The firm appealed to the market on the basis of quality, technical innovation, and high performance, all of which attracted the serious athletes. This†¦show more content†¦The most important areas of product development like research and design align with the Nike objective to innovate and inspire. The company has completed countless hours of tests on how the human body moves. It is continuously making new discoveries that improve the products and its performance ability. Technology is a top priority with Nike. As technology is based on time, to have successful technology programs the company has to know what the world will want tomorrow and what resources will be needed. And it appears that Nike always has something new on the horizon. The company digs into any niche related to sports, including technological breakthroughs, retailing, sports manag ement and sports promotion. Depending on what information that they take in, they can make a product that will suit the current times as well as times to come. One of the best examples is the Air concept developed by Nike Ââ€" Air sole which contains pockets of pressurised gas increasing trainers comfort. As a result of devoting vast resources to the research and development, Nike continues to be the leader of quality products. The strategy, Nike uses to keep costs down is to contract with manufacturing companies located in countries where labour costs are cheap. In general, the manufacturing companies are located further from most customers, resulting in higher distribution costs. However, the financial benefits of outsourcing far outweigh costs of transporting.Show MoreRelatedWhy Trainers Are The Most Popular Shoes4015 Words   |  17 Pagestalk about the history of the trainers and how they developed from the normal plimsolls to the much fashionable and trendy sneakers of today. I believe that this area of research is important because trainers are the most popular shoes in present world but still not many people know about their history, I myself knew nothing about it until i researched about it, so I feel that one must know about the most popular shoes in present time. 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